AVON UNVEILS BEAUTY BREAKTHROUGHS
Announces Color Trend for Summer
and Reveals Latest Innovation in Skincare and Newest Fragrance
Avon proudly brings yet another line of breakthrough products designed to enhance the way women, and even men, lead their stylish and active lifestyles.
Recently, Avon Philippines opens the year in a grand way by introducing yet another line of breakthrough products at an exclusive luncheon event for members of the media aptly themed “Avon Laboratories of Beauty Discoveries”.
“As a global leader in direct selling and beauty products, Avon takes pride in providing women worldwide with innovative products that deliver great benefits and respond to their needs and are offered at great value. That’s our commitment, a commitment we’ve embraced throughout our 30 years in the country,” said Avon Philippines President and General Manager, Bob Briddon, during his welcome remarks. “Today’s event will demonstrate how strongly we adhere to that commitment as we introduce the latest from our innovative skincare line, our newest fragrance and wow you with our complete makeup line as we share the color trend for the coming summer.”
Avon’s breakthrough products launch kicked off with a sumptuous lunch at The Peninsula Manila’s The Conservatory. Afterwards, media guests were led by celebrity emcee Angel Aquino to three different rooms that served as “laboratories” for each new product introduction.
The first laboratory on the Avon breakthrough route was for the Anew Clinical skincare line. The guests had the pleasure of meeting Dr. Dmitri Ptchelintsev, Strategic Alliances and New Technology Senior Manager from Avon’s R&D Facility in New York, who revealed the latest Anew Clinical innovation ----- Anew Clinical Rexteturizing Peel. This breakthrough product is Avon’s one-step answer to peeling away lines and imperfections without need for a doctor’s appointment. Anew Clinical Rexteturizing Peel allows women to enjoy the benefits of a dermatologist’s 35% glycolic peel.
The second laboratory stop proved to be a feast of colors as Avon showed the guests its complete line of makeup products. The room was set up with a number of color bar and immediately, the females among the guests, felt tempted to play with the colors of Avon.
“Avon is the brand trusted by millions of Filipino women,” shared Mari Ann Soliven, Southeast East Asia Category Head for Colors. “We’ve been making Filipinas look beautiful for 30 years in the Philippines. We’re proud to have our global R&D team in New York and our Global Creative Director Jillian Dempsey who make sure that our products adhere to the highest standards of quality and keep up with the trend, if not set it. ”
Avon unveiled its latest color product, the Ultra Moisture Rich 24K Gold Lipsticks. This show-stopping lipsticks are the perfect finish for the summer’s “it” look. Makeup expert Lala Flores affirmed this, saying, “This summer, the look will be all about the indulgence and shimmer of gold. It’s all about radiant beauty.”
Ms. Flores shared easy tricks to capture the summer metallic look and demonstrated on no less than Avon celebrity endorser and one of the country’s most popular actresses, Angel Locsin.
At the last breakthrough stop, the guests were surprised to see a real laboratory set-up done in playful and vivid colors. In this “laboratory”, Southeast Asia Cluster Category Head for Fragrance, Barbs Aguirre, and two mysterious looking scientists introduced the newest Avon fragrance, Just Play For Him and Just Play For Her.
“Just Play joins the roster of Avon’s timeless fragrances with a fresh bouquet of vigor and enthusiasm. Just Play For Him and For Her capture the fun-loving spirit of the young. It’s really the essence of fun,” explained Ms. Aguirre.
Just Play’s playfulness is easily personified by its two celebrity endorsers, Luis Manzano and Nikki Gil, who earlier were in disguise as the mysterious scientists.
After the tour, the guests experienced another “Oprah” afternoon so characteristic of Avon events as they each received a big carryall bag that housed 3 smaller bags, which in turn contained a generous supply of Avon makeup, Anew Clinical products and Just Play samples.
It was one unforgettable breakthrough event from Avon and media guests were not likely to forget it for a long time. |
