Avon Philippines’ star power shone with blinding brightness on TV screens as its megawatt celebrity endorsers came together to deliver a beautiful message to millions of Filipino viewers.
In a special TV feature within the country’s top-rating Sunday noontime variety show, ASAP, Philippines’ most beautiful stars converged to relay great news: Avon provides the best beauty products and the best earning opportunities.
Ruffa Gutierrez, beauty queen, fashion icon and Avon Fashions endorser, declared, “Every woman can become beautiful, thanks to Avon’s beauty products. And more importantly, everyone can have beautiful tomorrows with Avon’s earning opportunities.”
Pop princess Sarah Geronimo, Avon’s endorser for its new teen line Avon Mix, shared, “I feel so proud to be part of the no. 1 direct selling company in the country.”
Popular heartthrob, VJ and Avon fragrance endorsers Luiz Manzano and Nikki Gil and young actress and Avon Naturals skincare endorser Shaina Magdayao were also among Avon’s all-star lineup.
The special feature involved a production number by the celebrities. All throughout the number, images of Avon logo and beauty products were shown onscreen and culminated with a video clip affirming Avon as the provider of best beauty products and earning opportunities.
With 5 of Philippine show business’ luminaries and the creative and highly entertaining production number, the TV feature strengthened Avon’s direct selling and beauty leadership.
Avon Philippines General Manager Bob Briddon said, “The special TV feature further reinforces Avon’s number 1 position. The message is clear: Avon has the best beauty products, the best earning opportunities and the best-looking celebrities to share this news. We’ve been receiving very positive feedback about it from our representatives. Prospects whom they had a difficult time convincing before are now calling them and expressing the intent to become an Avon representative. ”
Au Saranggaya, one of the Avon Sales Leaders invited to watch the show as part of the live audience, confirmed Mr. Briddon’s statement.
“This is a wonderful opportunity to tell everyone that Avon is truly no. 1!” Au said. “And I didn’t miss the chance of mixing pleasure with business. I gave out my business cards to the cameramen and audience members while waiting for the show to start!”
ASAP is a noontime variety show aired over ABS CBN, one of Philippines’ biggest TV networks, with a viewership that includes not only the entire Philippine archipelago but also Filipino audiences based in the US and countries in Northern America, Asia, Europe and Middle East.
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